In this episode Alexandra Watkins shares her book, Hello My Name is Awesome, where she teaches you how to create brand names that stick.
In her book, Watkins delivers the real insights into naming a business and clever ways to create a slogan so entrepreneurs can learn the proper techniques for branding business.
This book is perfect for the entrepreneur or small business owner who does not have the budget to hire the services of a branding agency, but has the will power to learn how to do it themselves.
About Alexandra Watkins:
“I am a self-taught person who didn’t go to college. When I was in eighth grade I knew I wanted to be in advertising and I was able to talk my way into an internship with an ad agency. I eventually landed at Ogilvy and Mather. I talked my way into becoming a namer at Lander while on a Match.com date. I am an interesting person and traveled to more than 45 countries including Libya, Zimbabwe and Cuba.
I did not want to write a book, my parents are authors and I know that writing a book is a lot of work for not always a lot of money. I got an e-mail from a publishing company asking if I had ever thought about writing a book. I didn’t jump on it right away. I struggled with if I wanted to take all that time writing a book. I deliberated about three weeks over it until I finally decided to do it and I am so glad I did! About 90% of people who contact my company can’t afford us and I thought the book would be something that they could get and help them on their own.” – Alexandra Watkins
For a detailed summary of Hello, My Name Is Awesome according to Alexandra Watkins CLICK HERE
Related Books:
Lean Branding by Laura Busche
A World Gone Social by Ted Coine and Mark Babbitt
Digital Bacon by Alex Rodriguez
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Category Tags: branding, personal branding, advertising tips, marketing ads, advertisements, naming a business, facebook ads, google adwords, branding business, create a logo, logo design, business stationary
