In this episode James Kouzes reveals all his insights on Credibility where he discusses how successful leaders gain credibility, lose their credibility and why people demand credibility.

In his book Kouzes and co-author Barry Posner provide you years of research, case studies, and data that uncover 6 disciplines that build true, long-lasting credibility that leadership experts are good at gaining. The goal of the book is to help you understand the basics of building credibility and why it is important for the growth of your personal and professional success.

This book is perfect for entrepreneurs who are involved in every aspect in managing a business yet need help reinforcing their leadership abilities and building trust with others.

About James Kouzes:

“I am co-author of The Leadership Challenge with Barry Posner which was our first book. I am also Dean’s Executive Fellow of Leadership at The Leavey School of Business, Santa Clara University.

Barry and I wrote our first paper together at Santa Clara University where we met on shared values make a difference and that was in the early 80’s. And as part of that research we asked the question what do you look for and admire in a leader. And we found then, and when we did research on our second publication together, we asked that same question again and found a similar response. And that response was that essentially credibility is the foundation of leadership and so we decided that our second book together would be about that topic.” – James Kouzes

For a detailed summary of Credibility according to James Kouzes CLICK HERE

Related Books:

The Prosperous Leader by Jacob Engel

Powerhouse by Mike Clayton

Pocket Man by Scott Jordan

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In this episode David Mitchell reveals all his insights on Building Your Booming Business where he discusses 5 foundations every organization must have to succeed.

In his book Mitchell delivers step-by-step business strategies and advice that will not only take your business to the top, but will help you systemize your business, build an effective team, provide high quality customer experiences, and drive more sales. The goal of the book is alleviate the consequences that come with unmotivated employees, escalating business issues, and an overworked schedule.

This book is perfect for entrepreneurs who own a business that is experiencing stagnant sales, a lack of employee motivation, and an inability to scale.

About David Mitchell:

“I am a business coach, consultant, and professional key note speaker. I take an entrepreneurial and business view to business leaders, owners, and entrepreneurs to help them build their business.

As I was working with business owners, entrepreneurs, and leaders I found that I was saying the same thing over and over again. So I took the same concepts and principles that I taught to my clients and combined it all in one book.” – David Mitchell

For a detailed summary of Building Your Booming Business according to David Mitchell CLICK HERE

Related Books:

Scaling Up by Verne Harnish

Winning the Long Game by Steve Krupp

Fail Fast or Win Big by Bernhard Schroeder

For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode Melinda Emerson reveals all her insights on Become Your Own Boss in 12 Months, where she shares her monthly guide for building small businesses.

In her book Emerson provides you with step-by-step instructions, effective business strategies, simple techniques that will help build your business within a 12 month period. The goal of the book is to teach you fresh, new ways to create any startup through an effective marketing plan, a small business budget that works, financing sources that are worth your time, and a long-lasting business maintenance plan.

This book is perfect for entrepreneurs who are new to the business world and need a guide to help get their first business funded, launched, and maintained within a small amount of time.

About Melinda Emerson:

“My name is Melinda but my nickname is Small Biz Lady and I am very excited to talk to you about my brand new book which is the update of my very first book. Become Your Own Boss in 12 Months is a month by month guide to a business that works. I wrote it because I wanted people to benefit from all the hard learned lessons I had learned in my years in business. I’ve been in business now 16 years so I have been through the fire, wind, and rain and I am still here!

In 2005 my former husband and I became pregnant with my son and I went from being the worlds worst workaholic you ever met in your life to being put on bed rest for six months. And in that time of six months I started thinking about all the expensive lessons I have had the opportunity to learn. I started taking notes and writing down stuff that I wish somebody had given me better advice about. I got to a point where I realized that I needed to pull all this together in a document that would help other people. I wrote the book that I wished someone had written back when I first started my business in 1999.” – Melinda Emerson

For a detailed summary of Become Your Own Boss in 12 Months according to Melinda Emerson CLICK HERE

Related Books:

The Startup Survival System by Kurt Won

New Business: Next Steps by Ann Hawkins

The Pop Up Paradigm by Melissa Gonzales

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In this episode Tim Leberecht takes a deep dive into his book, The Business Romantic, where he argues that we underestimate the importance of romance and that it can be found through business.

In his book Leberecht takes an intriguing yet challenging look into the emotional side of business through the compelling stories of very successful innovators of our times. The goal of the book is to give you a different look on how you pursue your dreams while helping you develop a meaningful life, create something greater than the status quo, and rejuvenate your worklife.

This book is perfect for entrepreneurs who are experiencing boredom in their work lives and are seeking an uplifting yet provocative approach to creating a radically unique life.

About Tim Leberecht:

“I have been working in marketing for almost 20 years now, mainly in professional services. I worked for Frog Design for seven years which is a leading product design and innovation strategy firm. Most recently I’ve been working for an architectural design firm called NBBJ. I am a passionate marketer and that’s also the reason why I wrote this book based on my experiences in that field.

I’m a business person, like I said I’ve been in business for 20 years, and at some point I’ve realized that I’m also an unapologetic romantic. I believe we need more romance in our life and I believe we can find it and create it in and do all that through business. The romance I am talking about is notion experiences where your heart beats faster and you have adrenaline rushes, and moments in which we fall in love with everything. I believe it’s very important that we romanticize business and be enchanted because I believe we are facing a great disenchantment. So my book is making a case for more romance in business within the framework of business and then proposes these specific rules of enchantment that everyone can use to make their life at work more meaningful.” – Tim Leberecht

For a detailed summary of The Business Romantic according to Tim Leberecht CLICK HERE
Related Books:

Zero To One by Peter Thiel and Blake Masters

The Happiness of Pursuit by Chris Guillebeau

Memoirs of Normalcy by Joleene Moody

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In this episode Tiffany Aliche, also known as “The Budgetnista,” takes a deep dive into the Live Richer Challenge where she reveals her proven system that will pave a path to financial freedom.

In her book Aliche provides a step-by-step personal finance system that walks you through daily financial tasks over a span of five weeks and is guaranteed to help you handle your finances better. The goal of the book is to show you how to budget your money properly, create a solid savings, make smart investments, get out of debt, and build your credit rating.

This book is perfect for entrepreneurs who are struggling with their personal finances and need help pulling themselves out of debt and onto a healthier path to financial freedom.

About Tiffany Aliche:

“My name is Tiffany but I am much better known as The Budgetnista and I am a financial educator. I like to say that I am America’s favorite financial educator; at least I’m striving to be. I started The Budgetnista brand about four or five years ago and it has grown into this amazing movement, especially as it relates to women and empowering them to master their money.

The inspiration behind Live Richer Challenge was really the challenge itself. So outside of the book the Live Richer Challenge is a financial challenge that I started to help 10,000 women master their money in 36 days. About this time last year so many women were reaching out to me via social media and my inbox asking for financial help. I wanted to figure out a way that I could help the maximum amount of women in the most efficient way possible. I designed an online financial challenge that just started January 5th and as a result of the challenge I said I should make a corresponding book. We have over 10,000 women in 49 of the 50 states participating in this challenge and the book is a companion piece to that challenge.” – Tiffany Aliche

For a detailed summary of Live Richer Challenge according to Tiffany Aliche CLICK HERE
Related Books:

The Financially Savvy Entrepreneur by Emily Chase Smith

The Millionaire Master Plan by Roger Hamilton

6 Months to 6 Figures by Peter Voogd

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In this episode Ann Hawkins reveals all her insight on her book, New Business Next Steps, where she helps make sure any newborn startup becomes a successful business.

In her book Hawkins, and co-author Ed Goodman, give you an all-in-one guide that contains very easy-to-follow strategies, exercises, action plans, and templates to improve your business. The goal of the book is to teach you effective strategies that will improve your marketing efforts, increase your sales, keep your finances in check, implement the right technology, and create quality service.

This book is perfect for aspiring entrepreneurs who have recently created a small startup company and are looking for new, effective ways to grow their business from A to Z.

About Ann Hawkins:

“I am a business coach and a mentor, I work with the government backed growth accelerator service in the UK. And I have been working with small businesses for about 25 years and blogging for 10 years.

90% of businesses don’t make it to their 5th birthday which I think is a tragedy. When you think of all the hopes and dreams that end up in the dust it’s just so sad. And it’s really unnecessary because with just a little bit of help most businesses can make it. So this was kind of the inspiration behind the book. A lot of books are aimed at startups and they go down the route of nail it, scale it, and sale it but I know that most of the people that I work with start a business because they want to work at something that they love for the rest of their lives. So this book is aimed at people who want to create a business that’s going to give them and their families a great lifestyle and not just a great lifestyle but profit too. It’s about hopes and dreams and helping those people make those come true.” – Ann Hawkins

For a detailed summary of New Business: Next Steps according to Ann Hawkins CLICK HERE

Related Books:

The Startup Survival System by Kurt Won

The Pop Up Paradigm by Melissa Gonzalez

Startupland by Mikkel Svane

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In this episode Jez Humble takes a deep dive into his book, Lean Enterprise where he uncovers how high performing organizations are able to innovate at scale.

In his book Humble sifts through case studies, principles, and patterns of very successful well-known companies providing you with an action guide to help you rethink how to run your business. The goal of the book is to teach you what it takes to implement the methodologies he presents, manage large-scale projects, create a non-traditional management style, and accelerate innovation.

This book is perfect for entrepreneurs who run a well-established organization that is having trouble adapting to changing market conditions and need a fast, innovative approach to scaling up.

About Jez Humble:

“I am a Vice President at Chef, a lecturer at UC Berkeley, and before Lean Enterprise I wrote Continuous Delivery. My background is in software engineering and I’ve worked in multiple industries, in multiple companies, helping organizations get better at delivering high quality valuable software products.

Lean Enterprise is about how you create organizations that are able to work in short development cycles, build products rapidly, and get feedback. And that requires us to change the way we think about portfolio management, financial management, culture, and pretty much everything else. All these things need to be a bit different in order to compete in this world where we have these very short product cycles.” – Jez Humble

For a detailed summary of Lean Enterprise according to Jez Humble CLICK HERE

Related Books:

Scaling Up by Verne Harnish

Exponential Organization by Salim Ismail

Fail Fast or Win Big by Bernhard Schroeder

For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode Jay Papasan reveals all his insights on his and Gary Keller’s national bestseller, The One Thing where they reveal the surprisingly simple truth behind achieving extraordinary results.

In their book Papasan and Keller provide you with a simple yet effective approach to improving the results in every area of your life including your work, personal health, relationships, and inner spirit. The goal of the book is to help you be more productive, become healthy and fit, increase your paycheck, boost business sales, build a career, and nurture stronger relationships with others.

This book is perfect for entrepreneurs that are tired of living mediocre lives and need an actionable system that will help them achieve results they never thought possible.

About Jay Papasan:

“I live in Austin, Texas. My wife runs a highly successful real estate team here called The Papasan Property Group and we have two kids, Gus and Veronica. In the big picture I grew up in Memphis Tennessee, spent about 20 years in publishing before settling with my family here in Austin to be a writer.

My Co-author is Gary Keller and he founded Keller Williams Realty which is now the largest Real Estate franchise company in the world. In the course of working on an education piece for the company I was writing with him on some real estate books and he wrote an essay called The Power of One and I had a ah-ha moment. From that I realized that this is Gary’s one thing. So as soon as I read that eight page essay we dug in and spent about five years researching and trying to identity exactly his techniques and how they lined up with other successful entrepreneurs.” – Jay Papasan

For a detailed summary of The One Thing according to Jay Papasan CLICK HERE

Related Books:

Mindset: The New Psychology of Success by Carol Dweck

Getting Results the Agile Way by JD Meier

Inside Job by Mark Sephton

For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode bestselling author Peter Bregman reveals all his insights on Four Seconds where he reveals a strategy to eliminate counter-productive habits from your daily routine.

In his book Bregman gives you simple and practical solutions that can be used every day, take very little time to accomplish, and will help you produce results you never thought you would see. The goal of the book is to help you overcome habits that attract stress, leverage listening to change someone’s mind, disengage from problematic situations, and take responsibility for your team’s failure.

This book is perfect for entrepreneurs who are working on multiple projects and are having a hard time organizing their routine in order to see more effective and productive results.

About Peter Bregman:

“I am the CEO of Bregman Partners; it’s a company that strengthens leadership in people and in organizations. We do leadership programs, coaching, and I work as an advisor to CEO’s. I do a lot of writing and thinking about human behavior and the things we do that get in our own way that either help us or prevent us from being successful.

The inspiration was my own consistent failure. I find that there are habits that I am in and when I look around I find that I am not alone. These habits are things that we do intuitively and are counterproductive. When I saw the impact of uncovering my own blind spots I wanted to share it with others and decided to write a book about it.” – Peter Bregman

For a detailed summary of Four Seconds according to Peter Bregman CLICK HERE

Related Books:

Overwhelmed by Brigid Schulte

Getting Results the Agile Way by JD Meier

Thoughts Are Things by Greg Reid

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In this episode Tim Stevens takes a deep dive into his book, Fairness is Overrated, where he shares over 50 leadership principles that will revolutionize any workplace.

In his book Stevens provides you with a manual of tools, practical lessons, real truths, and relevant case studies that discuss the effective pillars of leadership that very successful leaders display. The goal of the book is to teach you how to increase your integrity, surround yourself with successful people, effectively manage a crisis, and develop a culture of true leadership at your organization.

This book is perfect for entrepreneurs who are building a public figure persona or manage a team of people at an organization and want to take their leadership to a stronger, empowering level.

About Tim Stevens:

“I spent my first nine years of my adult life working for a nonprofit organization and was able to stretch my leadership skills there. From there I went into a very small startup local church that had just began going and was meeting in rented space. I was able to jump on the team with five others and see it grow over the next 20 years. Most recently I have joined an organization called the Vanderbloemen Search Group and we get to come along side churches and nonprofit organizations and help them find staff.

One of the inspirations behind writing this book was my own leadership growth. Being able to pass along some principles that had served me well over the years that someone along the way passed to me. Secondly I wanted to help people address startups and adventures while maintaining their personal values and integrity. That is a tough thing to do and I don’t see a lot of people writing on that particular subject.” – Tim Stevens

For a detailed summary of Fairness Is Overrated according to Tim Stevens CLICK HERE

Related Books:

Lead to Succeed by Chris Roebuck

The Prosperous Leader by Jacob Engel

Winning The Long Game by Steven Krupp

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In this episode Geoffrey Moore shares all his insights on his bestselling book, Crossing the Chasm, where he discusses his revised and updated expertise on marketing and selling disruptive products to mainstream customers.

In his book Moore provides dozens of successful high-tech marketing examples, his in-depth research on technology adoption models for high-tech consumers, and many new marketing strategies that are specifically built for bring high-tech products to larger markets. The goal of the book is to help you master the Technology Adoption Life cycle and accelerate your marketing efforts.

This book is perfect for entrepreneurs who are selling high-tech products that are new the market and need help broaden their marketing efforts to cover all segments of the Technology Adoption Life Cycle.

About Geoffrey Moore:

“I have an academic background originally; I was going to be a professor of English. But back in the 70’s I moved out to California, joined a high-tech firm, and been involved in tech marketing and high tech strategy since 1978. In the late 80’s I worked with a company called Regis McKenna and it gave me a chance to write this book which originally came out in 1990-1991.It’s about marketing and selling products to mainstream customers.

It was that high-tech firms would have experience of having early success with a handful of customers who were very enthusiastic about their disruptive innovation and that would make them think that they were ready to pour on the gas. And it just felt like the marketing kept on collapsing underneath them every time and this happened often enough that we knew we needed to find a solution and tell others about it.” – Geoffrey Moore

For a detailed summary of Crossing The Chasm according to Geoffrey Moore CLICK HERE

Related Books:

Hooked: How To Build Habit-Forming Products by Nir Eyal

The Innovator’s Method by Nathan Furr

Pocket Man by Scott Jordan

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In this episode Michael Moshiri reveals all the insights on his book, Never Chase Clients Again, where he shares the fastest, easiest, and most effective system for getting qualified consulting clients.

In his book Moshiri provides his personal step-by-step principles for getting new clients along with the most effective lead generation tactics of the world’s largest and most successful consulting firms. The goal of the book is to help you attract highly qualified leads with little effort, teach you the business development strategies that are ineffective, and how to build effective relationships with your clients.

This book is perfect for entrepreneurs who are in the business of consulting, have a small, limited budget and need help laying the foundation for an effective marketing plan that will bring quality leads.

About Michael Moshiri:

“For the past 23 years I have spent my days working in the industry of consulting and I’ve worked with big firms such as Deloitte, EY, and PwC. I have built and raised from nothing, a national consulting practice and also worked with some midsize firms.

I have spent the majority of my career in the world of consulting and one of the things that is the most critical function for any consulting is finding highly qualified clients. In the time that I have spent in the world of consulting I recognize that there are two types of people. The first type people are the types that jump on lead generation strategies that are the most popular or the hottest at the moment. And then there are those who use tried and true methods that help them find highly qualified clients.” – Michael Moshiri

For a detailed summary of Never Chase Clients Again according to Michael Moshiri CLICK HERE

Related Books:

Moving Targets by Gabriel Aluisy

The Seven Levels of Communication by Michael Maher

Lean Customer Development by Cindy Alvarez

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In this episode Michelle Seiler-Tucker takes a deep dive into her book, Sell Your Business for More Than it’s Worth, where she shows you how to get a twenty to forty percent higher selling price for a business.

In her book Seiler-Tucker provides valuable advice on the commercial real estate industry, reveals the issues that add value to your business, and many more inside tricks that selling advisors use to maximize the value of a business. The goal of the book is to help you increase your market share, make your business more profitable, develop a solid exit plan, and take advantage of a dying industry.

This book is perfect for entrepreneurs who plan on selling their business in the future, want to discover if their industry in thriving or dying, or simply want to increase the value of their business.

About Michelle Seiler-Tucker:

“I have always wanted to write even since I was a little girl and I was not your typical little girl. At the age of 10 most girls are playing with dolls but I was walking around with a notebook and pen asking everyone a hundred questions and write short stories based upon what they would say. I have sold hundreds of franchises and businesses for years and many of my clients inspired me to write this book because the sale of a business is very confidential.

Eight out of ten businesses do not sell because the business owners have not planned their exit strategy and the best time to sell is when the business is doing well. The main purpose of the book was to help entrepreneurs plan their exit strategy and know their end game.” – Michelle Seiler-Tucker

For a detailed summary of Sell Your Business for More Than It’s Worth according to Michelle Seiler-Tucker CLICK HERE

Related Books:

Sell Your Business for an Outrageous Price by Kevin Short

Walk Away Wealthy by Mark Tepper

Final Act of Ownership by Jerry Baltus

For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode Mark Sephton reveals all his insights on his book, Inside Job where he shares earth-shattering methods and mindset shifts that will turn failing businesses around.

In his book Sephton provides an inside look into his personal struggles with entrepreneurship along many other success stories that have resulted in the ability to turn dreams into reality. The goal of the book is to help you strengthen your mindset, build your character, harvest your thoughts, and stimulate your personal growth in order to turn your struggles into actionable advantages to achieve your dreams.

This book is for entrepreneurs who are struggling with their inner abilities to overcome entrepreneurial failure and need help in developing a stronger mindset that will get them through their struggles.

About Mark Sephton:

I am involved in a number of things but they’ve all got the same common denominator and that is that I have a passion to positively influence all that I meet and come in to contact with. My main business is that I mentor entrepreneurs and I mentor them over a number of different ways. I build a GPS system which is based on eight key fundamentals of what I believe makes up a person’s basic DNA. What that does is it reveals blind spots. I also host a show as well where I interview entrepreneurs and I just recently launched my first book titled Inside Job.

I think everybody has got a story to tell and it was clear from working with different entrepreneurs in different fields of expertise. Some of my ideas and mentoring techniques started to pay off and I thought it was time to help reveal some of these tactics and mind shifts.

For a detailed summary of Inside Job according to Mark Sephton CLICK HERE

Related Books:

The Energy Bus by Jon Gordon

Mindset: The New Psychology of Success by Carol Dweck

Unstoppable Entrepreneurship by Ilkka Lavas

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In this episode, bestselling author and success leader, Greg Reid takes a deep dive into his book Thoughts Are Things where he and his co-author, Bob Proctor, reveal the true mindsets that determine where a person will be successful.

In their book Reid and Proctor interview professionals to dissect the psychological science of thought and how successful people think differently from others who are unable to reach their potential. The goal of the book is to teach you how to manipulate your thoughts, what kinds of thoughts will make you wealthy, and how thinking is significant to achieve a meaningful life.

This book is perfect for entrepreneurs who admire the works of Napoleon Hill and are ready to change everything about their lives in order to control their actions when it comes to wealth and success.

About Greg Reid:

“I live in San Diego, California with you wife and my two year old son. I get to write books, make movies, travel the world, and meet some of the most influential people of our time and then tell their stories.

To start with I did Thoughts Are Things with a legendary author named Bob Proctor and this book is the very first one in the Napoleon Hill Think and Grow Rich series. The whole concept is if you ever read Think and Grow Rich, the first three words are Thoughts Are Things. Bob and I decided to take those three words and expand on them and from there we created this gem that people are loving national wide.” – Greg Reid

For a detailed summary of Thoughts Are Things according to Greg Reid CLICK HERE

Related Books:

6 Months to 6 Figures by Peter Voogd

The Millionaire Fastlane by MJ DeMarco

Make Money, Live Wealthy by Austin Netzley

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In this episode Emily Guy Birken takes a deep dive into her book, The 5 Years Before You Retire, where she reveals a comprehensive guide to planning your retirement early.

In her book Birken gives you a complete overview of retirement planning with simple strategies that explain how you can maximize your last years before retiring through conservative financial decisions. The goal of the book is to help you save money for your future, get the most value from your 401K, and maximize your current savings that is realistic for years to come.

This book is perfect for entrepreneurs who have a very basic understanding of what it takes to retire and need a simple yet comprehensive guide that will educate on the early steps of retirement.

About Emily Guy Birken:

“I am a Personal Finance writer; I write on the internet, on many different sites. I’m also an author and currently on my second book on retirement called Your Retirement Path.

I was frustrated by the fact that retirement planning books all seemed to focus on younger workers, those who are in their 30’s and 40’s. And then there are some books on stretching your budget for those who are already retired but there didn’t seem to be any guides available for that crunch time in those five years before you retire. I wanted to fill that gap for those who are looking at retirement in the very near future.” – Emily Guy Birken

For a detailed summary of The 5 Years Before You Retire according to Emily Guy Birken CLICK HERE

Related Books:

You Can Retire Sooner Than You Think by Wes Moss

Get What’s Yours by Larry Kotlikoff

The 30 Year Paycheck by Sander Biehn

For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.

In this episode Erica Dhawan takes a deep dive into her book, Get Big Things Done, where she unlocks the 21st century secret to getting things done through the power of connectional intelligence.

In her book Dhawan teaches you what is connectional intelligence, how to develop it, and reveals the secrets of how many well-known leaders have used it to achieve their own professional goals. The goal of the book is to help you creatively gain more supporters, drive more innovation, develop solid strategies, and solve problems on a large scale so you can achieve better performance.

This book is perfect for entrepreneurs who have a growing network of connections and needs a guide for making the most use of their network by building actionable connections.

About Erica Dhawan:

“I am the co-author of Get Big Things Done and I serve as a strategist for Fortune 500 companies, organizations, and small business owners, on accelerating the connectedness of their teams with their customers, their clients, and other stakeholders.

The inspiration starts with my personal story; I am a first generation daughter of two Indian immigrants here in the US and as you can imagine my goal since childhood was to check all the boxes of success. In the 2008 recession I witness firsthand confusion and burnout of my generation and I saw how many dreams and passions were being squashed every day. After the financial collapse I completely switched gears to find more meaning in both my work and to better understand how the next generation and leaders that wanted to stay in Corporate America could leverage our passion and purpose and all of the resources available to us. And what I found through that research was that many of the struggles were similar and the struggle was around how to work intentionally to get big things done. This is what led to me co-authoring research with a renowned business strategist named Saj-nicole Joni.” – Erica Dhawan

For a detailed summary of Get Big Things Done according to Erica Dhawan CLICK HERE

Related Books:

Getting Results The Agile Way by JD Meier

Procrastinate on Purpose by Rory Vaden

Do Less Better by John R Bell

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In this episode Ed Normand shares all the insights on, business partner and wife, Sally Hogshead’s book How The World Sees You where he discusses the science of personal fascination.

In her book Hogshead provides you with a step-by-step guide that shows you how to describe yourself in a few short words, build your own tagline, and uncover the true description of your unique personality. The goal of the book is to help you differentiate yourself from others, communicate more effectively with peers, know what makes you more valuable, and become more aware of who you are.

This book is perfect for entrepreneurs who are becoming more active at networking events, building an online profile, or are beefing up their personal resume yet need help describing themselves to others.

About Ed Normand:

“I am the co-creator with my wife, Sally Hogshead, of the Fascination Advantage System.

Sally has a great knowledge about the ways in which brands really captivate listeners and from that our followers wanted to know how people captivate. So we developed an assessment that identifies in people the brand messages that you use and we identified through this how the world sees you. The assessment identifies how the world sees you and the book brings you to how the world can see you at your best.” – Ed Normand    

For a detailed summary of How The World Sees You according to Ed Normand CLICK HERE

Related Books:

Body of Work by Pamela Slim

The Greatness Zone by Jay Forte

The Upside of Your Dark Side by Todd Kashdan

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In this episode Larry Kotlikoff takes a deep dive into his book, Get What’s Yours where he reveals his secrets for maximizing your social security payments.

In his book Kotlikoff gives his expert advice on navigating the intricacies of social security, the benefit scenarios of retirement, the bad decisions that raise business taxes, and financial consequences of other investments. The goal of this book is to help you understand the rules and consequences that come with getting the most out of your social security, retirement, and investments.

This book is perfect for seasoned entrepreneurs who are beginning to plan for retirement or aspiring entrepreneurs who have little to no knowledge of their economic benefits from the government and your business.

About Larry Kotlikoff:

“I am a Professor of Economics at Boston University; I’ve been an Economist for a long time. I grew up in New Jersey, went to Penn College and got interested in Economics and then went to grad school at Harvard.

Well we have 10,000 baby boomers retiring every day and the social security system is about as complicated as one can imagine. I felt the need to help others get the best deal possible.” – Larry Kotlikoff    

For a detailed summary of Get What’s Yours according to Larry Kotlikoff CLICK HERE

Related Books:

You Can Retire Sooner Than You Think by Wes Moss

Stuff I Wish I’d Known When I Started Working by Fergus O’Connell

The 30 Year Paycheck by Sander Biehn

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In this episode Jerry Mills shares all his insights on his book, The Exit Strategy Handbook, where he reveals the best way business owners can prepare themselves for selling a business.

In his book Mills walks you through a step-by-step preparation process and a host of extensive check lists that can be used as a guide for holding your financial advisor accountable when it comes to exiting your business. The goal of the book is to help you get the most value for your business and work the system when it comes to a competitive buyers market.

This book is perfect for entrepreneurs and small business owners who have little to no experience in exit strategy planning and want to be prepared when the time comes to sell.

About Jerry Mills:

“I went to Arizona State University, spent a good deal of my career with Arthur Anderson & Co., and started to be CFO in 1987. I’m also proud to be the father of four children and almost six grandchildren.

All through my career I have been on the side of helping business owners sell their companies and through quite a few transactions. In one particular I saw the frustration business owners go through; it’s very stressful and a difficult process. I also went on Amazon and ordered and read the top 25 books on this subject and found that nobody was covering it.” – Jerry Mills    

For a detailed summary of The Exit Strategy Handbook according to Jerry Mills CLICK HERE

Related Books:

Sell Your Business For An Outrageous Price by Kevin Short

Final Act of Ownership by Jerry Baltus

Walk Away Wealthy by Mark Tepper

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