Wed, 31 December 2014
In this episode Verne Harnish takes a deep dive into his book, Scaling Up where he shares practical tools and techniques for building an industry-dominating business.
In his book, Harnish focuses on 4 major decision areas that every company must get right and provides you with a series of one-page tools such as the One-Page Strategic Plan and Rockefeller Habits Checklist. The goal of the book is to help you create a company where the team is engaged, the customers are doing your marketing, and everyone is making money.
This book is perfect for entrepreneurs and other business leaders who are looking for a strategic reference guide to help navigate the difficulties that come with scaling a business.
About Verne Harnish:
“I founded a group called The Entrepreneurs Organization which is worldwide today, about 11,000 members. I started an executive program that we hosted at MIT and I ran it for 15 years and am still teaching it. From there I launched a company called Gazelles in 97. I am enjoying life with my wife and four children in Barcelona, Spain.
It was after 12 years of having my book, Mastering The Rockefeller Habits, out there. With about 40,000 companies using our one page strategic plan, we learned a few tricks so this was a chance to bring it all together in a book.” – Verne Harnish
For a detailed summary of Scaling Up according to Verne Harnish CLICK HERE
Related Books:
Exponential Organizations by Salim Ismail
Aligning Sales and Strategy by Frank Cespedes
How To Ruin A Business Without Really Trying by MJ Gottlieb
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_124.mp3
Category: general
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Tue, 30 December 2014
In this episode Gerry Murphy shares his book, The Accidental Entrepreneur, where he tells the fascinating story on how he became an entrepreneur and how, with a small team, he turned a relatively small investment into a multi-million Euro business.
In his book Murphy gives you a step-by-step manual for launching a startup and building your own successful business even if you have no capital or commercial experience. The goal of the book is to help you grow a new business with very limited resources through real-life case studies, invaluable checklists, and a wealth of inspirational advice.
This book is perfect for aspiring entrepreneurs who want to create a small investment business on the side or for established entrepreneurs looking for some insights on selling their startup to larger firms.
About Gerry Murphy:
“I grew up on a farm in Ireland and I was born in 1954 so I am 60 this year. I got a job immediately after high school and I started working in a commercial bank called Bank of Ireland. I spent 17 year at Bank of Ireland then I left the bank and went to a savings called First National. In 1997 I took a big plunge and went out on my own as a social entrepreneur and by accident I became an accidental commercial entrepreneur.
There were three reasons why I wrote the book. The first reason was that I wanted to encourage others not to risk staying in an unfulfilling job and to consider creating their own employment. Secondly I really like books and I felt that I had learned a lot over the years and so I wanted to distill my own ideas and present them to others. I also wanted to tell the story of how I renewed my hometown in Ireland.” – Gerry Murphy
For a detailed summary of The Accidental Entrepreneur according to Gerry Murphy CLICK HERE
Related Books:
Zero To One by Peter Thiel and Blake Masters
Unstoppable Entrepreneurship by Ilkka Lavas
6 Months To 6 Figures by Peter Voogd
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_123.mp3
Category: general
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Mon, 29 December 2014
In this episode Dick Axelrod shares his book, Let’s Stop Meeting Like This, where he outlines a flexible and adaptable system used to run truly productive meetings no matter the organization.
In his book Axelrod shows you how to design every aspect of a meeting from the way you greet people to how you wrap up the meeting at the end. The goal of the book is to help you create meetings that create concrete plans, accomplish all tasks, build deeper connections, and move projects forward.
This book is perfect for entrepreneurs or small business owners who run an organization and are struggling to achieve productive results from company meetings.
About Dick Axelrod:
“I teach crisis leadership at the University of Chicago and my wife and I have a consulting firm where we specifically focus on high participation organizational change. I’m also an author and written several books on organizational change.
One of the inspirations behind this book was our son who happened to be a professional ski instructor in Breckenridge Colorado. One day he called to say that he had been using our meeting canoe technique as a framework for his ski lessons and he was now the most requested instructor on the mountain. Between my son and other client’s success with using this framework I decided I should write a book about it for others to learn from and use.” – Dick Axelrod
For a detailed summary of Let’s Stop Meeting Like This according to Dick Axelrod CLICK HERE
Related Books:
The Best Place To Work by Ron Friedman
Scrum – The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
Getting Things Done by David Allen
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_122.mp3
Category: general
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Fri, 26 December 2014
In this episode Linda Rottenberg takes a deep dive into her book, Crazy Is A Compliment, where she highlights the proven techniques to achieve your dreams.
In her book, Rottenberg combines inspiring stories, original research, and practical advice to create roadmap for starting a new venture. The goal of the book is to teach you how to think bold, execute smart, and be adaptive to the market through the most iconic entrepreneurs that she has advised from all over the country.
This book is perfect for CEOs, small business owners, or aspiring entrepreneurs who have a dream, but don’t know how to turn their dream into a marketable business plan.
About Linda Rottenberg:
“I grew up in Newton Massachusetts and I would say I grew up in a pretty traditional household. My parents met as high school sweethearts in Rhode Island and my dad went on to be a lifelong lawyer, my mom raised three kids. I went to Harvard and Yale for law school. I arrived at law school and pretty quickly realized that I had no interest in practicing law. That search for something different and that I would find something more fulfilling set me on this journey that I’m on now. Close to 18 years ago I cofounded an organization called Endeavor that supports high growth or what we call high impact entrepreneurs around the world. We are not based in New York City but operate in 22 countries. We’ve screened over 40 thousand entrepreneurs and selected 1,000 entrepreneurs from over 650 companies and helped them grow their businesses and today they are generating over 7 billion dollars a year. It’s been my lifelong passion to work with entrepreneurs and to help them get unstuck whenever they get stuck.
I mentioned that I work with over 1,000 entrepreneurs in 22 countries and so part of the inspiration was just the idea that I’ve seen the same patterns and pitfalls of entrepreneurs. Not necessarily at the startup phase but at the scale up phase and what I call the go big phase. Part of the inspiration was trying to see if I could sit down and capture all the lessons. I didn’t just want to write for people who were involved in high growth companies because I started realizing that everybody needs to think and act like an entrepreneur today. I wrote this idea because I feel like we all have dreams but we all hold ourselves back. Beyond anything else Crazy is a Compliment is sort of this manifesto for how we can give ourselves permission to go forward with our own crazy dream.” – Linda Rottenberg
For a detailed summary of Crazy Is A Compliment according to Linda Rottenberg CLICK HERE
Related Books:
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters
Vision To Reality by Honoree Corder
The Innovator’s Method by Nathan Furr
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_121.mp3
Category: general
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Thu, 25 December 2014
In this episode personal growth expert, Larry Winget, shares his book Grow A Pair where he teaches you how to stop being a victim and take back your life, business, and sanity.
In his book Winget shares a commonsense approach to becoming successful which crucial advice on achieving your goals, finding your career path, and managing your personal finances. The goal of the book is to help you become more assertive, take more responsibility, stop making excuses, and start getting more results.
This book is perfect for entrepreneurs who struggle with obtaining actionable results due to a lack of self-confidence, a feeling of laziness, and a fear of failure.
About Larry Winget:
“I am known as the pit bull of personal development, that’s one of my registered trademarks. I don’t much believe in motivational speaking. I believe you can get much better results by irritating and that’s what I do. I have done my own television series on A&E. I’m a regular on several business television and national news shows. I have written six New York Times and Wall Street best sellers and I’ve spoken to over 400 of the Fortune 500 companies.
I’ve written all my books based on what I see going on in society and what I’ve realized is that we’ve become this nation of victims. We’ve become entitled, blame everyone else for why our life sucks, and what we need to do is grow a pair, take responsibility, and move on from there.” – Larry Winget
For a detailed summary of Grow A Pair according to Larry Winget CLICK HERE
Related Books:
Hit The Mark by Erik Fisher
Powerhouse by Mike Clayton
The Experiment by R. Michael Anderson
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_120.mp3
Category: general
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Wed, 24 December 2014
In this episode Mikkel Svane takes a deep dive into his book, Startupland, where he tells the inspirational story behind creating his tech startup, Zendesk.
In the book Svane shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world. The goal of the book is to debunk the myths about startups and inspire and empower you to follow your own dream to create your own success story.
This book is perfect for aspiring entrepreneurs who are new to entrepreneurship and are thinking about starting their own online venture, but worried about failure.
About Mikkel Svane:
“I am originally from Copenhagen Denmark and I moved to San Francisco five years ago. We moved my company Zendesk out of Copenhagen for two years before moving here and it’s been a fantastic journey building and growing this company together with my two cofounders. I’m also married, I have a bunch of kids, and we are happily situated here in San Francisco.
In my role I met a bunch of entrepreneurs and it’s always been hard for me to give advice but I found that they found some kind of inspiration in how we did things. I think that having something that tells the original founding story of the company is something that gives everybody a little bit of inside and confidence in our company.” – Mikkel Svane
For a detailed summary of Startupland according to Mikkel Svane CLICK HERE
Related Books:
The Everything Store by Brad Stone
Zero To One by Peter Thiel and Blake Masters
Startup Mixology by Frank Gruber
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_119.mp3
Category: general
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Tue, 23 December 2014
In this episode David Burkus shares his book, The Myths of Creativity where he reveals the truth about how companies and people generate great ideas.
In his book, Burkus highlights the mistaken ideas that hold you back and shows you how anyone can embrace a practical approach to finding the best new ideas, processes, and programs. The goal of the book is to teach you what causes you to be creative, what makes someone more creative than others, and how you can develop a consistent flash of creativity.
This book is perfect for entrepreneurs who struggle with being creative or makes excuses for not coming up with ideas and needs help overcoming the obstacles of brainstorming new ideas.
About David Burkus:
“I am the husband to one wife and father to two kids but I’m also the father of a third kid, The Myths of Creativity. When I’m not in airport lounges on my way to talk about the book I am in the classroom where I teach at Oral Roberts University.
I did not set out to write a book about creativity and innovation. I have a Master’s degree in Organizational psychology and a Graduate degree in strategy and leadership, and my background is in leadership. I wanted to know what the leaders of those creative companies do differently than leaders of non-creative companies. The inspiration for the book was me wanting to explore where the differences and perception were around the role of creativity in organizations. I also wanted to know what the psychology research said and where those discrepancies really made a difference.” – David Burkus
For a detailed summary of The Myths of Creativity according to David Burkus CLICK HERE
Related Books:
Rhythm: How To Make Great Things Happen by Micah Yost
One Simple Idea by Stephen Key
The Seven Sins of Innovation by Dave Richards
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_118.mp3
Category: general
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Mon, 22 December 2014
In this episode Chris Kerns takes a deep dive into his book, Trendology where he shares the latest technologies that will amplify your marketing efforts tremendously.
In his book, Kerns gives you an action plan for developing real-time marketing to engage your audience on topics that are trending in the media by using his data-driven approach. The goal of the book is to teach you how to measure the performance of your social strategy, leverage new trends on a daily basis, build a data-driven team and avoid the marketing strategies that don’t work.
This book is perfect for entrepreneurs who have a marketing plan in place or are developing one that includes the use of social media and other digital marketing platforms.
About Chris Kerns:
“I am the director of analytics and research at Spredfast in Austin, Texas. We are one of the biggest social marketing platforms out there. We work with large enterprise clients to do everything around social media that they are looking to do. Everything from one on one conversations all the way through finding content that’s out there and amplifying current conversations about a brand. My job every day is around the data behind social media.
Trendology is all about real time marketing but more importantly it’s about how brands are looking at trends and leveraging them on social media. There was a lot of conversation about it which was interesting because I work in social media. But based on my background and what I do the interesting thing to me was that there was no data about it. No one was really look at the performance or asked if it actually worked. That is when I started pulling data and that was the inspiration behind the book. The book looks at the 100 biggest brands in the world and how they work in social media and then jumps into their use of real time and trending topics.” – Chris Kerns
For a detailed summary of Trendology according to Chris Kerns CLICK HERE
Related Books:
Digital Bacon by Alex Rodriguez
A World Gone Social by Ted Coine and Mark Babbitt
Guerrilla Marketing in 30 Days by Jay Levinson and Al Lautenslager
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_117.mp3
Category: general
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Fri, 19 December 2014
In this episode Elaine Leong takes a deep dive into her and Kaiwen Leongs’ book, Venture Capital where she teaches you how to raise funds for your business startup.
In her book, Leong shows you how to avoid the mistakes most businesses make and shares some secret tips and tricks to taking your business to the top when it comes to funding. The goal of the book is to bring you into the mind of successful venture capitalists to shape your experience in growing your business.
This book is perfect for entrepreneurs trying to raise venture capital funds and need real-life financing advice from experienced venture capitalists and angel investors.
About Elaine Leong:
“I graduated from Princeton last year. I have some experience in investments, division, and now also in some multinational banks. I have written a lot and also co-authored six different books so far.
Kaiwen and I’s first book was Singapore’s Lost Son and that was a biography about his life, how he made it from a drop-out to a millionaire Princeton PhD holder. Kaiwen was a social entrepreneur and created social enterprises to help the underprivileged but also make it sustainable. Before he chose which underprivileged group to help he did some extensive research and found out that the people who need the most help may not be the people who first come to mind. People who do need help and are not receiving it were actually ex-convicts. And what he found was that these people were making a lot before through illegal means and they were also used to being in a position of authority. He decided to train these people and teach them how to be entrepreneurs and help channel their energy to be productive. When the success stories from this project hit the newspapers people started approaching him and expressed interest which is how the book started.” – Elaine Leong
For a detailed summary of Venture Capital according to Elaine Leong CLICK HERE
Related Books:
Zero To One by Peter Thiel and Blake Masters
Show Me The Money by Alan Barrell
The Responsible Entrepreneur by Carol Sanford
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_116.mp3
Category: general
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Thu, 18 December 2014
In this episode Peter Voogd shares his book, 6 Months To 6 Figures, where he reveals the exact strategies he’s used to go from dead broke to over 6 figures in 6 months in multiple industries.
In his book, Voogd gives you real world, tactical strategies to maximize your income, get large projects done in less time, and create the perfect lifestyle for you. The goal of the book is to help you enjoy higher levels of fulfillment, more passion, increased energy, and constant achievement.
This book is perfect for entrepreneurs who are tired of an inconsistent income, have low productivity, and don’t have enough time to get things done, but are serious about becoming successful.
About Peter Voogd:
“I am a serial entrepreneur and I have been running businesses since I was 15 when I started an eBay business. I wasn’t always the best student or involved in school but I really had a niche in entrepreneurship and business. I got into direct sales when I was 20-21 and I did that for a while when I worked my way up to being a district manager where I was running a sales team. I actually had some pretty big failures along the way and learned a lot of my successes from my failures. I was able to go from dead broke and stressed to earning my first six figure income and do it over and over going.
It really came from experience and me training close to 5,000 young professionals and seeing where our society was heading and being in school not learning anything that really helped me in the real world. I began to realize that this was needed at the highest level. I realized that I had to take it upon myself to create a blueprint that an entrepreneur or a young person can read and have 100% clarity on how to be successful in this challenging economy.” – Peter Voogd
For a detailed summary of 6 Months to 6 Figures according to Peter Voogd CLICK HERE
Related Books:
The Millionaire Fastlane by MJ DeMarco
Make Money, Live Wealthy by Austin Netzley
Three Feet From Gold by Greg Reid
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_115.mp3
Category: general
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Wed, 17 December 2014
In this episode Dave Richards takes a deep dive into his book, The Seven Sins of Innovation, where he discusses 7 causes of success or failure for innovation and entrepreneurial endeavors.
In his book Richards shares examples and case studies from some of the most well-known organizations and demonstrates how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation. The goal of his book is to provide you with a guide to applying the model, finding the right external resources, and involving people effectively.
This book is perfect for entrepreneurs, business leaders, or managers attempting to start, reinvent, or grow an organization of any kind.
About Dave Richards:
“I live in the UK but I’m an American and Canadian. I’ve got five great kids, two relatively little ones and we live on the South Coast of England. I work all over the world, I enjoy public speaking, plus I work with a variety of organizations ranging from startups to multinationals essentially helping people create more success.
Essentially it represents a lifetime of learning and an effort to understand why the vast majority of innovation efforts fail.” – Dave Richards
For a detailed summary of The Seven Sins of Innovation according to Dave Richards CLICK HERE
Related Books:
The Innovative Entrepreneur by Daniel Spulber
The Innovator’s Method by Nathan Furr
From Idea To Exit by Jeffrey Weber
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_114.mp3
Category: general
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Tue, 16 December 2014
In this episode Pete Wilkinson shares his book, Unstoppable where he shares his expertise on becoming super determined, motivated, and focused.
In his book Wilkinson provides a roadmap to eliminate procrastination, seeing plans all the way through, and doing more than you ever thought possible. The goal of the book is to help you focus your attention on key goals, improve the relationships in your business and personal life, learn how to be an effective leader, and build an action plan around your main strengths.
This book is perfect for entrepreneurs who want to be driven, determined, and unstoppable, yet lack the proper motivation techniques to make a move in the right direction.
About Pete Wilkinson:
“I am primarily in the space of focus and consistency – taking action. Everything I do whether it’s with clients, speaking or workshops, is around the focus and consistency and using my skills. So it’s all around the space of how to be focused and consistent to get the results that you should really be getting.
I was sharing the system that the book identifies with my clients but really only making a small impact in the number of people I was reaching. I was getting a little frustrated that people were making some really good gains with the system but it wasn’t being shared enough. The idea of writing the book was to give them a system that could be shared to a large number of people and have an impact with someone that they have never met before.” – Pete Wilkinson
For a detailed summary of Unstoppable according to Pete Wilkinson CLICK HERE
Related Books:
Limitless Energy by Brandon Epstein
The Greatness Zone by Jay Forte
Powerhouse by Mike Clayton
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_113.mp3
Category: general
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Mon, 15 December 2014
In this episode Ilkka Lavas takes a deep dive into his book, Unstoppable Entrepreneurship where he shares his experience on what makes an entrepreneur unstoppable.
In his book, Lavas reveals over 18 years of experience as an entrepreneur and addresses the successes, failures, and tactics that took him from a 17 year old web designer to a 35 year old serial entrepreneur. The goal of the book is to teach you new ways to be successful, overcome hurdles, take your business to the top in the digital age we live in today.
This book is perfect for aspiring entrepreneurs who are in the early stages of startup development and are learning from the success stories of experienced entrepreneurs.
About Ilkka Lavas:
“I am 35 years old and a serial entrepreneur. I am involved with 10 companies and I have around 100 people working in my companies. I started my first startup when I was 17 years old so half of my life I have spent as an entrepreneur.
I have been teaching entrepreneurs here in Finland for the last 10 years. I wrote my first book seven years ago about positive things about entrepreneurship. Since then I have been growing my businesses based on that book and because of that I now have many successful companies. I wanted to write down the principles and management tips that I have learned in my life as an entrepreneur. I have been teaching myself about being unstoppable and this book will help others do the same.” – Ilkka Lavas
For a detailed summary of Unstoppable Entrepreneurship according to Ilkka Lavas CLICK HERE
Related Books:
Lifestyle Entrepreneur by Jesse Krieger
The New Entrepreneurz by Ronen Gafni and Simcha Gluck
The Innovative Entrepreneur by Daniel Spulber
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_112.mp3
Category: general
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Fri, 12 December 2014
In this episode MJ Gottlieb shares his book, How To Ruin A Business Without Really Trying, where he shares what every entrepreneur should not do when running a business.
In his book Gottlieb gives you 55 of the most painful and destruction mistakes and failures many entrepreneurs make when running a business today. The goal of his book is to help you learn from other entrepreneurs’ mistakes while taking the ego out of the equation allowing you to enjoy the freedom of your own experience.
This book is perfect for aspiring entrepreneurs who are thinking about starting a business and need a stepping stone to help promote faster growth in the beginning.
About MJ Gottlieb:
“I have been typically in the offline business for about 20 years having owned and operated five fashion brands since 1991. The last one I owned was up until 2007. I recently wrote a book about all the mistakes I made in hopes that aspiring entrepreneurs can actually learn from those mistakes.
I had just lost my second business and I was writing down all the mistakes that I had made just to get it out of my system. A friend of mine said it was great that I was doing it but asked if I had any idea the value that this information can have for those people that are looking to start a business. He said to call it What Not To Do When Starting A Business and then years later I made it into a book.” – MJ Gottlieb
For a detailed summary of How to Ruin a Business Without Really Trying according to MJ Gottlieb CLICK HERE
Related Books:
Business in Blue Jeans by Susan Baroncini-Moe
All In Startup by Diana Kander
People Tools For Business by Alan Fox
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_111.mp3
Category: general
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Thu, 11 December 2014
In this episode Melissa Gonzalez takes a deep dive into her book, The Pop Up Paradigm, where she reveals how businesses can build real connections with their customers.
In her book, Gonzalez describes how businesses can use temporary products to generate customer loyalty, understand new markets, and test innovative concepts. The goal of the book is to teach you the most important ways you can benefit from a pop-up, the best type of marketing for your business, how to stay ahead of the retail market, and what to consider when launching a pop-up.
This book is perfect for entrepreneurs who own an online business and are considering a move into physical retail or own an established retail business yet struggle to get a product out.
About Melissa Gonzalez:
“I am the founder of The Lion’esque Group, we are pop up architects. Before that I worked on Wall Street on a trading desk. I am a proud mom to an adorable Jack Russell Terrier and I love experiencing new things.
We have been specializing in this since 2009 and really seen a shift as to how brands are utilizing pop up retail and seeing it fit in their budgets as they are coming around to the new year. As we have been a part of that evolution we wanted an opportunity to share with brands top reasons why people are doing it, share case studies, and inspire ideas for brands to utilize it.” – Melissa Gonzalez
For a detailed summary of The Pop Up Paradigm according to Melissa Gonzalez CLICK HERE
Related Books:
Lean Branding by Laura Busche
Hello My Name Is Awesome by Alexandra Watkins
Digital Bacon by Alex Rodriguez
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_110.mp3
Category: general
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Wed, 10 December 2014
In this episode Kieran Flanagan and Don Gregory take a deep dive into their book, Selfish Scared and Stupid, where they demystify the behaviors behind the failure and success of business ideas.
In their book, Flanagan and Gregory will help you design your business effectively with strategies to understand why the public fails to engage with your brand and why your product is falling short. The goal of the book is to teach you product survival tactics, how to offer customer strategic reward programs, how to turn fear into action, and how to make products hard to resist.
This book is perfect for entrepreneurs who are struggling to get their product or service engaged with the public and need a proven system to increase their customer reach and sales.
About Kieran Flanagan and Dan Gregory:
“We have a long history in advertising and spent a long part of our lives getting a better understanding of what drives human behavior. Most of our careers have been in entrepreneurial startups and our interests are in what drives human behavior. We have a business called The Impossible Institute which is a research, innovation, and think tank where we look at the gap in what people say they do and what they actually do. In that gap we find interesting stuff about how to motivate, how to get results, and how to help entrepreneurs.
We saw so much inspiration around what was driving human behavior and so much of it was based on ideas. What we wanted to do was step back and take a look at what was really driving human beings and generating results.” – Kieran and Dan
For a detailed summary of Selfish Scared and Stupid according to Kieran Flanagan and Dan Gregory CLICK HERE
Related Books:
Lean Customer Development by Cindy Alvarez
Traction: A Startup Guide To Getting Customers by Justin Mares
Hooked: How To Build Habit Forming Products by Nir Eyal
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_109.mp3
Category: general
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Tue, 9 December 2014
In this episode Scott Jordan shares his book, Pocket Man, where he shares what it took him to be featured in thousands of major press articles, made millions of dollars, and made an appearance on ABC’s Shark Tank.
In his book, Jordan reveals the successes and failures he learned when it comes to reinventing yourself by pursuing your passions and mastering the art of personal promotion. The goal of the book is teach you how to get the attention of the public in order to stand above your competition.
This book is perfect for entrepreneurs who are having trouble promoting themselves to the media and need an example of what it takes to get your name or product out the public effectively.
About Scott Jordan:
“I just turned 50 years old and I live in Sun Valley, Idaho. I have my wife and three poodles and I am a passionate personal promoter for my product, the SCOTTeVEST, which is a full line of clothing designed to hold your electronic devices.” – Scott Jordan
For a detailed summary of Pocket Man according to Scott Jordan CLICK HERE
Related Books:
Lean Branding by Laura Busche
Hello My Name is Awesome by Alexanda Watkins
Digital Bacon by Alex Rodriguez
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Direct download: The_EL_Podcast_Episode_108.mp3
Category: general
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Mon, 8 December 2014
In this episode Sander Biehn takes a deep dive into his book, The 30 Year Paycheck, where he discusses what makes corporate America so demeaning and why employees put up with it.
In his book Biehn where he tells the story of the narrator who strives to avoid the 30 year paycheck, but faces a personal toll while trying to remain employed, raise a family, and save for retirement. The goal of the book is to teach you lessons that help employees, mid-level managers, and executives find a path needed to grow personally.
This book is perfect for aspiring entrepreneurs who are trapped in a full-time job and need a guide to help them work around the pressures that come with working in corporate America.
About Sander Biehn:
“I have worked for about 20 plus years for a very large telecommunications firm in sales. I have always been in sales since I got out of college to almost up to the present. About a year and a half ago I left the company and decided to start my own business in social selling for business to business sellers.
I was doing a bunch of traveling as a sales person and I was hearing a lot of the same types of people complaining about things about their work. I was hearing these same kinds of complaints everywhere I went and I started realizing that I had some answers to these complaints which led to the book. The other thing that inspired me is that I wanted to write a different kind of business book. I wanted to make my book an overall good read and I felt that that was missing in the world.” – Sander Biehn
For a detailed summary of The 30 Year Paycheck according to Sander Biehn CLICK HERE
Related Books:
Stuff I Wish I’d Known When I Started Working by Fergus O’Connell
You Can Retire Sooner Than You Think by Wes Moss
The Art of Resignation by Steven Feiner
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Direct download: The_EL_Podcast_Episode_107.mp3
Category: general
-- posted at: 3:01am CST
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Fri, 5 December 2014
In this episode Chris Edmonds shares his book, The Culture Engine, where he reveals a system for driving results, inspiring your employees, and transforming your workplace.
In his book Edmonds teaches you practical step-by-step lessons on how to define your company culture, delineate the behaviors that promote high performance, and create an employee policy that guides behavior towards an inspiring workplace. The goal of the book is to help you create the best workplace possible while molding your employees into productive rockstars.
This book is perfect for entrepreneurs who run an organization with 2 or more employees and are on a mission to help them become high performing leaders.
About Chris Edmonds:
“I am a speaker, blogger, podcaster and writer. I am also what I call an executive consultant. So I do executive coaching usually to help leaders align their corporate cultures so that they can lead better. I have also been affiliated with the Ken Blanchard Companies now for almost 20 years as a Senior Consultant.
It’s the core driver of my passions and my work with clients over the past 20 years. I’ve done a lot of work around facilitating skill building and consulting to leadership teams and the core opportunities are often that the culture that the business operates in doesn’t support these new skills. When I started 15 years ago very proactively in doing consulting around creating a more intentional culture I found that it was way more gratifying. So my primary inspiration was behind putting these proven practices and steps in to book form.” – Chris Edmonds
For a detailed summary of The Culture Engine according to Chris Edmonds CLICK HERE
Related Books:
The Discomfort Zone by Marcia Reynolds
Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
The Best Place to Work by Ron Friedman
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Direct download: The_EL_Podcast_Episode_106.mp3
Category: general
-- posted at: 6:35am CST
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Thu, 4 December 2014
In this episode Daniel Spulber takes a deep dive into his book, The Innovative Entrepreneur, where he shares the economic framework that addresses the motivation, advantages, pressures, consequences, and contributions of the innovative entrepreneur.
In his book, Spulber unveils an economic theory for innovative entrepreneurship that asks why people with new technologies start their own companies. The goal of the book is identify the costs that other companies incur to readjust their focus, and reveal the problems that arise in the market for new technologies.
This book is perfect for entrepreneurs who have a passion for creating new ideas and want to know the economic effects of creating their own company based on their ideas.
About Daniel Spulber:
“I am a professor at the Kellogg School of Management at Northwestern University here in Evanston Illinois. I have been teaching entrepreneurship and all kinds of topics for a long time so this is a topic near and dear to my heart.
Entrepreneurs are so important because they provide the creativity, the drive and the initiative that drives our economy forward. I wanted to make sure that entrepreneurs themselves had a better understand of the major contributions that they are making to our society. I also wanted public policy makers and experts in the field to have a better understanding of what entrepreneurship is and what it means to our country.” – Daniel Spulber
For a detailed summary of The Innovative Entrepreneur according to Daniel Spulber CLICK HERE
Related Books:
The Innovator’s Method by Nathan Furr
Inside The Box by Drew Boyd
The Maker Movement Manifesto by Mark Hatch
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Category Tags: innovation, society, change the world, being creative, new ideas, business innovation, entrepreneurship, inventions, lifestyle business, product development, new technology
Direct download: The_EL_Podcast_Episode_105.mp3
Category: general
-- posted at: 3:01am CST
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Wed, 3 December 2014
In this episode Jesse Mecham shares his book, PACE, where he shares a unique and simple method to balance your cash flow and keep more of you money.
In his book, Jesse shows you the way to watch your checking account balance grow, confidently make a new hire, and give yourself a consistently growing paycheck. The goal of the book is to teach you how to squeeze the maximum value out of every dollar that flows through your business and pinpoint where your current finance system is broken.
This book is for entrepreneurs who have a hard time understanding accounting and need a simple yet effective monetary system for managing the cash flow of their business.
About Jesse Mecham:
“I am an entrepreneur; I founded a company called You Need A Budget.com. I have five kids; I live in the beautiful state of Utah and living the dream.
I am in the realm where I teach individuals and families how to manage their money and we do a pretty good job of it. We have taught hundreds of thousands of people how to turn their finances around. As a small business owner I realized that my finances were stressing me out and about seven years in to being a small business owner I realized that I could apply the same methods that I have been teaching families. I since applied those same methods to my business and it’s proven over the last several years to be one of the best things I’ve done for my business. I decided I wanted to get the word out and alleviate some of that stress to other business owners.” – Jesse Mecham
For a detailed summary of PACE according to Jesse Mecham CLICK HERE
Related Books:
The Financially Savvy Entrepreneur by Emily Chase Smith
The Millionaire Master Plan by Roger Hamilton
You Can Retire Sooner Than You Think by Wes Moss
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: personal finance, managing wealth, checking account, balance sheet, business budget, startup finance, small budget, investing, manage money, bank account, family finance
Direct download: The_EL_Podcast_Episode_104.mp3
Category: general
-- posted at: 3:00am CST
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Tue, 2 December 2014
In this episode Richard Hall takes a deep dive into his book, How to Solve Problems and Make Brilliant Decisions, where he shares practical skills and techniques to think better, faster, and more productively.
In his book, Hall teaches you how to shape, train, and inspire your thinking to deliver more effective results. The goal of the book is to help you improve your thinking skills, become more confident in making decisions, and become more effective at problem solving.
This book is perfect for entrepreneurs who need to improve their decision making skills in order to achieve success at a faster rate than currently able.
About Richard Hall:
“I have been around in business for a long time. My background is in marketing, advertising and consulting and I’ve worked with a lot of major companies. I have had a fantastic time and am very enthusiastic about the prospects of the changing world.
I have written a number of books before on presenting career development marketing and they are all very specific in their topics. I began increasingly concerned and aware of the fact that we’ve stopped thinking in the way that we used to and there are a number of reasons for that. And this seemed to be an issue worth looking at. The second thing is that it became increasingly clear to me that we don’t know very much about the mind at all. It seemed to me that if you are going to succeed in business today you need to be thinking about thinking at the top of all things that you do.” – Richard Hall
For a detailed summary of How To Solve Problems and Make Brilliant Decisions according to Richard Hall CLICK HERE
Related Books:
Powerhouse by Mike Clayton
The Discomfort Zone by Marcia Reynolds
The Upside of Your Dark Side by Todd Kashdan
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Category Tags: fast thinking, critical thinking, increase productivity, thought process, more focus, Adderall, management, quick decisions, problem solver, logistics, logical thinking
Direct download: The_EL_Podcast_Episode_103.mp3
Category: general
-- posted at: 3:00am CST
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Mon, 1 December 2014
In this episode Sue Ershler takes a deep dive into her book, Conquering the Seven Summits of Sales, where she examines what it takes to achieve sales success based on the techniques used to climb the highest mountains in the world.
In her book, Ershler shares her grueling journey climbing up the seven summits of Mount Everest and draws on her experiences to inspire sales professionals to achieve the highest performance. The goal of the book is to help you clearly define goals, build the right team, commit to a vision, manage your time effectively, and track your progress properly.
This book is perfect for entrepreneurs who possess a high amount of determination and are looking for a uniquely, inspirational guide to achieving the highest achievement in sales.
About Sue Ershler:
“I was a business corporate executive for over two decades and also a mountain climber for over two decades. I am an author, public speaker and most recently an entrepreneur.
While I was advancing my career and climbing the corporate ladder we were climbing the seven summits, the highest mountain on each one of the seven continents. It is amazing the skill sets that are parallel between climbing the sales ladder and also climbing the seven summits. The reason I wrote the book was because I wanted to help others. We achieved these objectives and now I like to help others reach success in their business and their personal life.” – Sue Ershler
For a detailed summary of Conquering the Seven Summits of Sales according to Sue Ershler CLICK HERE
Related Books:
High Profit Selling by Mark Hunter
Hyper Sales Growth by Jack Daly
Profit First by Mike Michalowicz
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: salesman, inside sales, sales management, increase profits, more margin, closing deals, sales numbers, best salesman, saleswomen, mountain climbing, to the top, six figures
Direct download: The_EL_Podcast_Episode_102.mp3
Category: general
-- posted at: 3:01am CST
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