Fri, 28 November 2014
In this episode Ron Friedman shares his book, The Best Place to Work, where he offers game-changing advice for working smarter and turning any organization into an extraordinary workplace.
In his book, Friedman explains how to effectively diffuse a workplace argument, elevate your thinking, and reach smarter decisions. The goal of the book is to provide you with scientifically-proven techniques to help you promote smarter thinking, greater innovation, and stronger performance.
This book is perfect for entrepreneurs or business executives who are looking to turn an average, low performing work atmosphere into an effective and extraordinary environment.
About Ron Friedman:
“I am a social psychologist and I specialize in human motivation. I have taught at the University of Rochester, Nazareth College, Hobart and William Smith, and I write for the Harvard Business Review, Fast Company and Forbes. I’ve also founded a company called ignite80 that helps smart leaders build extraordinary work places and the way we do that is via speaking, workshops and occasionally consulting. If you are wondering about the name of that company it’s because 80% of employees worldwide have been found to be disengaged at work so we look to correct that.
One of the things I talk about in the book is that the book really happened by accident. I spent years in academics studying human motivation and teaching human psychology courses and my goal was to become a fulltime professor. Eventually I achieved that goal and I got a fulltime teaching job and when I got there I found myself itching for a new challenge. If you got in to academics for the reasons I did, it was to learn new things and as a professor you are covering the same material again and again.
I wanted that new challenge so I decided to go off into the corporate world where I was hired to work as a pollster. When I got to the corporate world I noticed a lot of the things that I took for granted as a professor. But when I got to the corporate world I witnessed a real disconnect from everything from the way that companies hire and the ways that managers motivate to the design and layout of the modern office. I got to meet a lot of these business owners and a lot of entrepreneurs who are really interested in building great workplaces but just don’t have the tools for doing that.” – Ron Friedman
For a detailed summary of The Best Place to Work according to Ron Friedman CLICK HERE
Related Books:
Leaders Open Doors by Bill Treasurer
Scrum – The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
The Front-Line Leader by Chris Van Gorder
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: workplace, corporate culture, human resources, work environment, company morale, empowering employees, leadership, management
Direct download: The_EL_Podcast_Episode_101.mp3
Category: general
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Thu, 27 November 2014
In this episode Chris Guillebeau takes a deep dive into his book, The Happiness of Pursuit where he reveals how anyone can bring meaning into their life by undertaking a quest.
In his book, Guillebeau shares his journey around the world where he found ordinary people doing extraordinary things and reveals their secret motivations. The goal of the book is to challenge you to take control of your life and help you find what it is that makes your life count.
This book is perfect for entrepreneurs who not only want to make money doing things that they love, but want to make an ever-lasting difference throughout their lives.
About Chris Guillebeau:
“I am a writer, traveler and entrepreneur. I have spent over 10 years on a personal quest to visit every country in the world. I also wrote a few other books which are The $100 Startup and The Art of Non-Conformity.
This was probably my most personal book yet. It took me a little bit longer to write than the other two. I came to this 10 and ½ year journey and as you might imagine that was such an incredible experience for me personally. And so when it came time to write about it I didn’t want to just write a travel memoir but I wanted to look at something deeper. The model that we used for the $100 Startup was essentially a case study model of looking at all kinds of people who have started a business without going in to debt and without going to business school. I really liked that model because we pulled out all these different examples and showed how people had done it very specifically. I use this same model for The Happiness of Pursuit and I look at all kinds of people who have taken a quest and try to understand why they did it and learn about their obstacles along the way. The goal was not just to provide a bunch of stories the goal was to present this agenda to the reader. Ultimately the focus of the book is on the reader and why a venture can be a good value for our lives.” – Chris Guillebeau
For a detailed summary of The Happiness of Pursuit according to Chris Guillebeau CLICK HERE
Related Books:
The Greatness Zone by Hal Elrod
Dream Year by Ben Arment
Vision to Reality by Honree Corder
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: happy, joy, excitement, dreams, American dream, pursuit of happiness, living life, life is good, discover yourself, career advice, travel the world, life hacks, extraordinary things
Direct download: The_EL_Podcast_Episode_100.mp3
Category: general
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Wed, 26 November 2014
In this episode Mark Hatch shares his book, The Maker Movement Manifesto, where he describes remarkable technologies accessible today and shares stories of how ordinary people have created extraordinary products from those tools.
In his book, Hatch explains and shows you how to create, innovate, and make a profit with nothing more than your own creativity, hard work, and a desire to make some change. The goal of this book is to help entrepreneurs take part in a new age of manufacturing tools which were once impossible to afford.
This book is perfect for entrepreneurs who are very creative and innovative, but need an all-in-one resource for manufacturing new product ideas on a minimal budget.
About Mark Hatch:
“I am a former Green Beret, quite a while ago, but it feeds a little bit into the book. I was trained on how to participate and/or run a revolution. From there I did a startup and went back to school. I worked for about eight years at Avery Dennison manufacturing company and a year at Kinkos. All of this was before I began at TechShop as the CEO and Co-Founder.
I saw early on after I joined that there were small companies that were launching hardware startups for the lowest cost I had seen in my career. The average member there saved 98% of their developmental cost which fundamentally changes the access to be able to create hardware startups. A friend of mine, Chris Anderson, wrote an article called The New Industrial Revolution which inspired me. Chris took one angle at it and I wanted to write a book that would be open more to makers as well as a fairly easy read for policy analyst and startup junkies.” – Mark Hatch
For a detailed summary of The Maker Movement Manifesto according to Mark Hatch CLICK HERE
Related Books:
One Simple Idea by Stephen Key
The Business Idea Factory by Serguei Netessine
The Toilet Paper Entrepreneur by Mike Michalowicz
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: invention, patents, licensing, trademarks, new idea, prototype, manufacturing, autocad, creating products, 3d printing, hardware company, product development
Direct download: The_EL_Podcast_Episode_99.mp3
Category: general
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Tue, 25 November 2014
In this episode Mike Clayton takes a deep dive into his book, Powerhouse, where he presents proven ways to boost overall effectiveness and start making an impact immediately.
In his book, Clayton shows you how to raise your personal effectiveness to dynamic levels, make solid decisions, stand up for your decisions, and gain tremendous support from others. The goal of the book is to help you be able to meet any challenge you cross while boosting your performance and making the right choices.
This book is perfect for entrepreneurs that are not performing at the highest levels or are not brightening the outlook of everyone around and need a roadmap to craft a solution.
About Mike Clayton:
“I am a business author and speaker. My background is as a consultant with Deloitte consulting when I was delivering projects and program management services for my clients. For the last 12 years or so I’ve spent my time delivering seminars and training all around the UK and some of Europe as well. And over the last six years I have developed a writing career and Powerhouse is my 13th printed book.
Some of the ideas have been buzzing around since a much earlier book called Smart to Wise. These are the more practical aspects of wisdom that I wanted to get across of how to get things done. The sources of these ideas come from my experience as a project manager, my fascination with personal psychology, and my interest in positive organization scholarship.” – Mike Clayton
For a detailed summary of Powerhouse according to Mike Clayton CLICK HERE
Related Books:
The Greatness Zone by Jay Forte
Hit the Mark by Erik Fisher
The Experiment by R Michael Anderson
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: personal development, self help, smart to wise, public figure, celebrity, a-list, networking skills, build relationships, art of charm, performance enhancement
Direct download: The_EL_Podcast_Episode_98.mp3
Category: general
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Mon, 24 November 2014
In this episode Tiffani Lennon shares her book, Recognizing Women’s Leadership where she reveals the best practices and strategies for employing excellent people.
In her book, Lennon analyzes research from organizations with the smallest pay gap and the largest percentage of female leaders to help increase your company’s performance. The goal of the book is to help you ensure excellence, present findings on thousands of positions in hundreds of companies, and unveil the best employment practices from the most successful companies.
This book is perfect for entrepreneurs that own a business where female leadership exists and want to ensure their employment practices are producing optimal results.
About Tiffani Lennon:
“I am an attorney and researcher for Colorado Women’s College of the University of Denver. And I am in the chair of Law and Society program at the University of Denver as well.
In April of 2012 Marie C. Wilson who was the founder of the White House Project approached us with the need for another study where women are sitting in positional leadership roles. She asked if I was willing to do that and I said yes.” – Tiffani Lennon
For a detailed summary of Recognizing Women’s Leadership according to Tiffani Lennon CLICK HERE
Related Books:
Leaders Open Doors by Bill Treasurer
The Front-Line Leader by Chris Van Gorder
MOXIE: The Secret To Bold and Gutsy Leadership by John Baldoni
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: womens rights, jobs for women, workplace, human resources, hiring women, female leadership, being a leader, Oprah Winfrey, michelle Obama, arianna huffington, ellen degeneres
Direct download: The_EL_Podcast_Episode_97.mp3
Category: general
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Fri, 21 November 2014
In this episode Jack Daly gives a deep dive of his book, Hyper Sales Growth where he shares his street-proven secrets to achieving rapid sales growth and profitability.
In his book, Daly walks you through his step-by-step process showing you how to build a winning culture in your business, effectively manage salespeople, and maximize the speed of sales growth. The goal of this book is to create the best sales organizations in the industry with unprecedented growth and a lot of very happy customers.
This book is perfect for entrepreneurs who need help taking a sales organization to the next level by helping employees sell more effectively and profitably.
About Jack Daly:
“I am a serial entrepreneur. I started selling at the age of seven, owned my market and charged twice the price of everyone I competed with. At age 12 I built my first company, age 13 I had five employees and that’s when it came to me that I knew what I wanted to do when I grew up which was be an entrepreneur. I built six companies in to national firms, sold two to wall street and all were fast growing and highly profitable. For the last 20 years I have been teaching companies and people in sales how to grow their business higher.
For years I have been asked when I was going to write a book and I just never got around to it due to time. I finally decided to sit down and write it with the great help of my publisher.” – Jack Daly
For a detailed summary of Hyper Sales Growth according to Jack Daly CLICK HERE
Related Books:
Exponential Organizations by Salim Ismail
High Profit Selling by Mark Hunter
Profit First by Mike Michalowicz
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: increased sales, more money, close deals, profit margin, sales numbers, best salesman, sales management, how to sell, business growth, inside sales, sales enablement, outside sales
Direct download: The_EL_Podcast_Episode_96.mp3
Category: general
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Thu, 20 November 2014
In this episode Wes Moss share his book, You Can Retire Sooner Than You Think, where he gives a five step process for getting on the fast track to a great retirement.
In his book, Moss uncovers his findings of an intensive study on retirement revealing that it does not take financial genius, millions of dollars, or high end investment skills to have a solid retirement. The goal of the book is to show you how to determine what you need retirement money for, figure out how much you need to save, and develop an income stream from multiple sources.
This book is perfect for entrepreneurs who are successfully running a business and are looking for a quick, painless transition from work to retirement.
About Wes Moss:
“I have been in financial media and the investment business for about seventeen years now. I have been a part of WSB Radio in Atlanta for the better part of six years and really have had a lot of fun in the last year after writing You Can Retire Sooner Than You Think.
I have always wondered if money could really buy happiness. As entrepreneurs I think we have all had this fear of running out of money. About four years ago I heard Dave Ramsey talk about a study at Princeton about money and happiness. I wanted to take this study a lot further and answer the questions about the financial levels and habits of happy people.” – Wes Moss
For a detailed summary of You Can Retire Sooner Than You Think according to Wes Moss CLICK HERE
Related Books:
The Art of Resignation by Steven Feiner
The Final Act of Ownership by Jerry Baltus
The Financially Savvy Entrepreneur by Emily Chase Smith
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: retirement, 401k, smart passive income, pension, work absence, paid time off, vacation, work leave, being fired, laid off, severance package
Direct download: The_EL_Podcast_Episode_95.mp3
Category: general
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Wed, 19 November 2014
In this episode Steven Feiner gives a deep dive into his book, The Art of Resignation, where he shares his detailed strategies and talking points for quitting a job.
In his book, Feiner takes you through the full cycle of the resignation process in a practical, down-to-earth way with suggestions, examples, templates, and scripts. The goal of this book is to help you learn when to quit, understand the logistics and timing of quitting, prepare yourself for resignation day, and get inside the mind of your boss.
This book is perfect for aspiring entrepreneurs who want to quit their current job and need the proper guidance on resigning without burning any bridges in the process.
About Steven Feiner:
“I am originally from New York and started working in consulting in Chicago. I decided to move and work for Google in San Francisco. I have lived in now six different cities and have been to just about 40 different countries.
Coming out of college my first job was for IBM and my parents were very proud of me and everyone knew the name IBM. Everything was great except I was really interesting in doing strategic consulting. So two month in to my first job coming out of school I decided to quit in favor of a better job offer. Having this conversation with my loved ones didn’t seem to be going over too well. I realized there was so much stress involved in this resignation and I didn’t want to ruin my career prospects by doing what I thought was the right decision. After I quit IBM I moved on to a firm called LEK Consulting and I eventually got recruited away to a startup. As I was leaving consulting I realized I really enjoyed my time there and I wanted the option to be able to come back to my consulting firm should the startup fail. The normal way you get out of consulting is from being completely burned out and I realized there needed to be a better answer to this problem. I researched and figured out how best to do the perfect resi gnation. One that takes the stress out of it and one that really allows you to cherish the relationships you have and keep the bridges in tacked.” – Steven Feiner
For a detailed summary of The Art of Resignation according to Steven Feiner CLICK HERE
Related Books:
You Can Retire Sooner Than You Think by Wes Moss
The 30 Year Paycheck by Sander Biehn
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: quitting, getting fired, two weeks notice, retirement, leaving a company, worst job, new job, job interview, demotion, how to quit, quit a job, unemployment, hiring, human resources
Direct download: The_EL_Podcast_Episode_94.mp3
Category: general
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Tue, 18 November 2014
In this episode Fergus O’Connell takes a deep dive into his book, Stuff I Wish I'd Known When I Started Working, where he provides the tips and tools you need to work faster.
In his book, O’Connell teaches you how to avoid the common mistakes of other aspiring business goers and skip a few rungs on the corporate ladder. The goal of the book is to help you be more effective, more accountable, more visible, and less afraid.
This book is perfect for entrepreneurs who want learn from the mistakes of other successful people and need a fast-track guide to getting more done in less time.
About Fergus O’Connell:
“I graduated with a degree in mathematical physics and then I went in to software development and worked in that for about 10 or 12 years. In 1992 I started my own project management consulting and training company and that’s one of the things I’ve been doing ever since as well as writing books in the area of project management and time management. I have this alternative life as a novelist as well.
I was thinking one day about how I’d like to be 19 again and to have all the knowledge and wisdom I have now. I was thinking of it in terms of life generally but then I thought a book which thought from the perspective purely of business might be a good thing to do.” – Fergus O’Connell
For a detailed summary of Stuff I Wish I’d Known When I Started Working according to Fergus O’Connell CLICK HERE
Related Books:
Getting Things Done by David Allen
People Tools For Business by Alan Fox
Habit Stacking by Steve Scott
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: the office, work habits, work sucks, employee training, business mistakes, accountability, new job, job search, career advice, corporate culture
Direct download: The_EL_Podcast_Episode_93.mp3
Category: general
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Mon, 17 November 2014
In this episode Chris Ducker takes a deep dive into his book, Virtual Freedom, where he provides the ultimate resource necessary for building a business with the help of virtual employees.
In his book, Ducker gives you a step-by-step guide to figure out the jobs you should outsource along with hiring, training, motivating, and managing virtual assistants. The goal of the book is to show you how to buy more time, become more productive, and build your business through virtual assistants.
This book is perfect for entrepreneurs that have outgrown their daily tasks, are thinking about hiring other people, and are operating with a small, limited budget.
About Chris Ducker:
“I am originally from London in the UK. I am a sales and marketing guys and was in the publishing business for a long time over there. I came over to the Philippines to deep dive into the outsourcing world in 2000. In 2004 I set up my first business and sold that in 2008. After that I dipped back into the 9 to 5 for almost two years and then in 2008 I decided to go ahead and start that entrepreneurial journey again which I’ve been on ever since. We now have almost 300 employees and are a multi seven figure business annually. I have a blog, a podcast and speak as well.
I have been involved in the outsourcing business for a long time and particularly since the 4 hour work week came out I have become more active online. It had become very evident to me that there were a lot of people in the same space claiming to be gurus that really had no idea what they were talking about. There were so many false truths being pushed out on the internet that it was actually starting to cause me problems in my business. I wanted to write those wrongs that were everywhere online and provide a resource and an essential guide to finding, hiring, managing and working with virtual staff to build your business.” – Chris Ducker
For a detailed summary of Virtual Freedom according to Chris Ducker CLICK HERE
Related Books:
The Suitcase Entrepreneur by Natalie Sisson
The Freaks Shall Inherit the Earth by Chris Brogan
Lifestyle Entrepreneur by Jesse Krieger
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: virtual assistants, outsourcing, elance, odesk, fiverr, delegating, new employees, training employees, coaching, hiring, human resources, managing people, virtual staff, project management
Direct download: The_EL_Podcast_Episode_92.mp3
Category: general
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Fri, 14 November 2014
In this episode Erik Fisher shares his book, Hit The Mark, where he gives you practical and motivational advice on handling focus, approaching your goals, and maximizing your success.
In his book, Fisher outlines tips to help you improve your focus, strategies to help you get the most out of your time, energy boosters to make you feel better, and techniques to make you not feel like a robot. The goal of this book is to improve your focus, boost your energy, and crush time management.
This book is perfect for entrepreneurs who are having trouble getting the most out of a day’s work because of fatigue, low motivation, and continuous distractions.
About Erik Fisher:
“People may know me from the internet as a person who writes, podcasts and is community manager over at Social Media Examiner. I podcast at beyondthetodolist.com and the most recent book I co-authored was Hit the Mark.
The idea was that we want you to improve your focus, boast your energy and make the most of your time. We knew we needed to go to a place where we talk about those things that help you continue to move forward and have forward momentum on those goals.” – Erik Fisher
For a detailed summary of Hit the Mark according to Erik Fisher CLICK HERE
Related Books:
Limitless Energy by Brandon Epstein
The Miracle Morning by Hal Elrod
The Upside of Your Dark Side by Todd Kashdan
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: motivation, fatigue, work day, work hard play hard, social media examiner, beyond the to do list, move forward, goal setting, energy boost, time management
Direct download: The_EL_Podcast_Episode_91.mp3
Category: general
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Thu, 13 November 2014
In this episode Chris Roebuck takes a deep dive into his book, Lead To Succeed, where he gives you a guide for leading people and organizations at the speed of sound.
In his book, Roebuck delivers a roadmap for 12st century leadership with real life examples and practical advice for being successful. The goal of the book is to help you and your teams significantly improve performance quickly, simply, and effectively.
This book is perfect for entrepreneurs who need help creating a new leading edge system that improves work performance individually or as a whole team with no cost and little time.
About Chris Roebuck:
“I started off training as a Chartered Accountant in the UK and decided that wasn’t the most exciting thing in life. I spent five years in the British Army as an officer then came out and set up my own business as an entrepreneur. From there I did an MBA and got involved with larger organizations such as London Underground, UBS and KPMG. Since finishing that role I’ve worked as an advisor for organizations as diverse as the UK National Health Service, investment banks and I speak around the world.
Over the 30 years or so that I’ve been experiencing organizations one of the things I’ve noticed is that there is a lot of people out who aren’t really able to live up to the potential to do their best work. They aren’t necessarily inspired to go to work but just doing it because they have to. It’s only a fortunate few who are inspired by what they do.” – Chris Roebuck
For a detailed summary of Lead To Succeed according to Chris Roebuck CLICK HERE
Related Books:
Leaders Open Doors by Bill Treasurer
MOXIE – The Secret to Bold and Gutsy Leadership by John Baldoni
The Front-Line Leader by Chris Van Gorder
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: leadership skills, leading people, management, improve performance, better workplace, effective leadership, managing teams, like a boss, leaders open doors, bold leadership
Direct download: The_EL_Podcast_Episode_90.mp3
Category: general
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Wed, 12 November 2014
In this episode Austin Netzley shares his book, Make Money Live Wealthy, where he shows you how to invest, be an entrepreneur, and build massive wealth.
In his book, Netzley reveals the wealth secrets of 75 successful entrepreneurs that outline a path to true wealth in 10 simple steps. The goal of this book is to teach you how to step up your game in money, how to reprogram your mind, the common traits of the wealthy, and the key mistakes that are holding you back.
This book is perfect for entrepreneurs who have a passion for money, investing, and business in order to live a rich life filled with happiness, joy, and inner peace.
About Austin Netzley:
I grew up in the Midwest and had visions of becoming a CEO for a large company. I got my engineering degree and went down that path, worked in corporate America and started to read books. I learned what was possible and learned that there were other options than that which lead me to invest. Over the next couple of years I created my own algorithm and automated it and started to scale that up while working in an oil company. At the end of last year retired and now I travel around and share my passion of money and the mindset and investing with other people to help get them to where they want to go.
The big inspiration was that books changed my life. As soon as I started to read a lot I knew that someday I wanted to write a book. Since I was traveling around the world and had my own podcast I figured it was a perfect opportunity to do so and I am so excited that I did.
For a detailed summary of Make Money Live Wealthy according to Austin Netzley CLICK HERE
Related Books:
Think and Grow Rich by Napoleon Hill
The Millionaire Master Plan by Roger Hamilton
Walk Away Wealthy by Mark Tepper
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: make money, live life, be happy, get rich quick, how to invest, personal finance, become wealthy, true wealth, tony robbins, money, successful entrepreneurs, build massive wealth
Direct download: The_EL_Podcast_Episode_89.mp3
Category: general
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Tue, 11 November 2014
In this episode Alan Fox gives a deep dive of his book, People Tools for Business, where he shares 50 strategies for building success, creating wealth, and finding happiness.
In his book, Fox provides easy and practical tools, organized into 50 chapters, that each address a specific issue and gives a strategy you can use to overcome it. The goal of the book is to help you gain success in areas such as developing self-confidence, improving management skills, and how to respond to being fired.
This book is perfect for entrepreneurs who need a handy book of business shortcuts that are time-tested and help solve everyday business related problems.
About Alan Fox:
“I am 74 years old and I’ve had a long and very successful business career. At first I was a CPA with a national CPA firm, then an attorney with my own law practice for a number of years and finally I formed a commercial real estate company at ACF Property Management Inc.
I think that you can do what you want to do and have fun while doing it. People Tools For Business is about doing things a little differently in business and enjoying yourself at the same time.” – Alan Fox
For a detailed summary of People Tools for Business according to Alan Fox CLICK HERE
Related Books:
Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters
Smartcuts by Shane Snow
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: improve management, solve business problems, business shortcuts, build self-confidence, creating wealth, building success, business growth, being fired, gain success
Direct download: The_EL_Podcast_Episode_88.mp3
Category: general
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Mon, 10 November 2014
In this episode Laura Busche shares her book, Lean Branding, where she gives you over 100 do-it-yourself branding tactics that teach you how to create brands effectively.
In her book, Busche helps you build your own brand with inspiring case studies and step-by-step instructions for measuring and building logo designs to demo pitches. The goal of the book is to provide you with a brand personality and story that will convert with your audience.
This book is perfect for entrepreneurs who are thinking about creating a company or want to rebrand an existing one, but need step-by-step guidance for building the perfect brand.
About Laura Busche:
“I am originally a business major with a master in design managements and I am doing doctoral studies in psychology. I have been working with startups from every field imaginable for the last five years. For the last two years I have been working specifically with Tech startups in a methodology called Lean Branding. We have been working to make it easier for startups to develop their brands and to thrive doing so.
The inspiration was definitely entrepreneurs. Entrepreneurs in all stages and walks of life are the reason that I do what I do. For the last five years I have been mentoring startup founders in order to help them build a brand that can really communicate what their product and service can do for costumers.” – Laura Busche
For a detailed summary of Lean Branding according to Laura Busche CLICK HERE
Related Books:
Hello My Name is Awesome by Alexandra Watkins
Digital BACON by Alex Rodriguez
Startup Mixology by Frank Gruber
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: the lean series, the lean startup, brand management, design a logo, create a business, startup marketing, value proposition, marketing tactics, build a brand, tell a story, brand name
Direct download: The_EL_Podcast_Episode_87.mp3
Category: general
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Fri, 7 November 2014
In this episode Salim Ismail gives a deep dive of his book, Exponential Organizations where he shows you how any company, from a startup to a multi-national, can become exponential.
In his book, Ismail unveils years of research learning how organizations can accelerate growth through the use of technology. The goal of the book is to provide you with the knowledge to leverage assets such as big data, communities, algorithms, and new technology to achieve performance ten times better than your competition.
This book is perfect for entrepreneurs who need a guide for harnessing and strategizing the growth of a company that feeds off of modern technology in the 21st century and beyond.
About Salim Ismail:
“I am the founding executive director and currently global ambassador for Singularity University. Our mission statement at Singularity University is to create a new generation of leadership that can leverage accelerating technologies to solve major global problems. I have been doing this for about six years and was the head of innovation at Yahoo and Tech Entrepreneurship before that.
As we launched Singularity six years ago we noticed at the same time that a very different model has become of how we build organizations. We’ve learned how to scale technology really well but scaling the organization and building that is painfully incrementally and linear. In the last five years or so we are seeing a new breed of organizational structure that can scale in the same seamless way that we scale technology. I noticed that as a weak signal five years ago, started tracking it, and over the last three years we have found over 60 organizations that are scaling at an average 10 times better, faster and cheaper compared to their peers. We started documenting those 60 organizations and tracking them and decided to write a book on the model.” – Salim Ismail
For a detailed summary of Exponential Organizations according to Salim Ismail CLICK HERE
Related Books:
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters
The Innovator's Method: Bringing the Lean Start-up into Your Organization by Nathan Furr
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: exo, new technologies, corporate strategy, major company growth, wallstreet, enterprise business, systems and planning, paypal, amazon, Walmart, apple, the small big, executive board
Direct download: The_EL_Podcast_Episode_86.mp3
Category: general
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Thu, 6 November 2014
In this episode Pamela Slim shares her book, Body of Work, where she gives you the tools to tie your story together in order to have a meaningful career.
In her book, Slim teaches you how to find the right connections for your accomplishments, sell your story, and continually reinvent and re-launch your personal brand. The goal of this book is to guide you through today’s complex career landscape to better understand the importance of the work you do.
This book is perfect for entrepreneurs who are struggling to understand their true passion while working multiple jobs and need a way to find fulfillment, joy, and inner peace.
About Pamela Slim:
“I am a speaker, writer, business coach and a very happy mom. I have spent time in just about every work mode that you can possible imagine. I spent time as an employee, a nonprofit professional, volunteer executive director, a consultant and independent business coach. I find great joy and interest in figuring out how people express themselves through their work.
My inspiration came from the work that I was doing specifically for about nine years which was working with people who were in corporate jobs that wanted to leave and start a business. Operating in the startup phase for nine years I began to see specific gaps and things that were missing from the way of framework for understanding the new world of work.” – Pamela Slim
For a detailed summary of Body of Work according to Pamela Slim CLICK HERE
Related Books:
Own Your Future by Paul B Brown
Dream Year by Ben Arment
Hello My Name is Awesome by Alexandra Watkins
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: sell yourself, self promotion, career advice, write a cover letter, resume, freelance work, find your passion, wearing multiple hats, too many jobs, overworked, self employed, inner peace
Direct download: The_EL_Podcast_Episode_85.mp3
Category: general
-- posted at: 3:01am CST
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Wed, 5 November 2014
In this episode Marcia Reynolds gives a deep dive into her book, The Discomfort Zone, where she shows leaders how to think through problems, see situations more strategically, and transcend their limits.
In her book, Reynolds give you exercises and case studies to help you use discomfort in your conversations to create lasting changes and a better workforce. The goal of the book show you how to short-circuit your mind’s defense and habitual thought patterns.
This book is perfect for entrepreneurs who are having trouble coaching others to stretch their limits and meet their personal goals while not making them suffer consequences.
About Marcia Reynolds:
“I have been teaching leadership for over 30 years. It’s always fascinating because the more we learn about human behavior the more there is to consider in being a leader. My family was always a family of entrepreneurs so I went out to start my own business about 17 years ago.
I think the most misunderstood area of leadership is the whole topic of listening. Leaders know that they have to listen but they confuse it with just being patient while someone is talking until it’s their turn to talk. I really feel that there is a stronger purpose for listening than most leaders realize. In order to change people’s minds they have to listen for specific things. It’s not just how to listen but the purpose and I really wanted to put this down on paper to help all leaders understand what it takes to change people’s behavior.” – Marcia Reynolds
For a detailed summary of The Discomfort Zone according to Marcia Reynolds CLICK HERE
Related Books:
Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
Leaders Open Doors by Bill Treasurer
Managing Whole People by Mark Herbert
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Category Tags: uncomfortable conversations, firing people, addressing problems, confrontation, bad employees, empowering employees, poor performance, comfort zone, better workplace, how to coach
Direct download: The_EL_Podcast_Episode_84.mp3
Category: general
-- posted at: 3:01am CST
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Tue, 4 November 2014
In this episode Jeff Sutherland shares his book, Scrum, where he brings you a thought-provoking book about the management process that is changing the way we live.
In his book, Sutherland lays out his widely used project management system called Scrum which is a simple framework for solving the most intricate work problems effectively. The goal of the book is to simplify your work life, increase your focus, and get more done in less time than before.
This book is perfect for entrepreneurs who are struggling with managing small teams, increasing performance, and making forward progress with large projects.
About Jeff Sutherland:
“I am a CEO of a company called Scrum Inc. I had a career as a fighter pilot which is part of what led to the book we are going to talk about. I spent 11 years in the air force and what I learned flying over North Vietnam is imbedded in my book. When I got back I completed an advance degree in medical school and was a professor of radiology, biometrics and preventative medicine. I was then hired away from the medical school in to a large banking company and when I looked at what they were doing in software I implemented what I learned from medical school and the military and that resulted in the creation of Scrum.
Several years ago I wrote a book called Software in 30 days and in there we focused mainly on IT and software development. There is still a debate on what works and doesn’t work and I wanted to amplify on that. I also wanted to talk about how Scrum is moving outside of software development and tell all the great stories that I couldn’t get into my software book.” – Jeff Sutherland
For a detailed summary of SCRUM according to Jeff Sutherland CLICK HERE
Related Books:
How To Succeed in 12 Months by Serena Star-Leonard
Getting Things Done by David Allen
Smartcuts by Shane Snow
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: getting things done, organization, productivity, project management, solving problems, large projects, modeling, work faster, managing teams, work efficiency, twice the work, half the time
Direct download: The_EL_Podcast_Episode_83.mp3
Category: general
-- posted at: 3:01am CST
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Mon, 3 November 2014
In this episode Chris Van Gorder gives a deep dive of his book, The Front-Line Leader where he shares his story, from cop to CEO, and the leadership philosophy that drives all of his decisions.
In his book Chris Van Gorder outlines tactics you can use to take responsibility, inspire others, and achieve breakout results for your organization. The goal of the book is to help you chart a path to better leadership and a more engaged, higher-performing organization.
This book is perfect for entrepreneurs who are looking for actionable tips on increasing employee engagement and performance while creating a culture of high accountability.
About Chris Van Gorder:
“I am the CEO for Scripps Health 2.6 billion dollar integrated healthcare delivery system in San Diego California. I started here 15 years ago of the Chief Operating Officer and found myself bolted in to the position of Chief Executive six months after I arrived when the company was kind of going under in many ways. I’ve been in healthcare for more than 30 year all in California. I started my career as a police officer in LA County when I was injured in the line of duty and was in and out of hospitals for the next year. The city retired me and the hospital that took care of me ultimately hired me as a department director. I eventually went back to graduate school and ended up in healthcare administration. I also volunteer back in law enforcement today and am the Reserved Assistant Sherriff with the San Diego County Sherriff’s Department responsible for the law enforcement and search and rescue reserves.
Our organization has been rated as a top 100 employer by Fortune Magazine for the last seven years. In March of 2013 the Fortune Magazine ran a story on me that was spotted by a literary agent who contacted me and encouraged me to write this book. I thought about it and felt like I didn’t have the time to do so but he convinced me otherwise and with the support of the organization I decided to write a book.” – Chris Van Gorder
For a detailed summary of The Front-Line Leader according to Chris Van Gorder CLICK HERE
Related Books:
Leaders Open Doors by Bill Treasurer
MOXIE: The Secret to Bold and Gutsy Leadership by John Baldoni
The Discomfort Zone by Marcia Reynolds
For more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.
Category Tags: leadership, management, more engagement, increase performance, great employees, best place to work, work environment, company culture, great leadership skills, being a leader
Direct download: The_EL_Podcast_Episode_82.mp3
Category: general
-- posted at: 3:01am CST
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